// PRICING
Pick your level of involvement.
Build the system and hand it over. Build it and launch it together. Or hand us the keys and we run it. Three tiers, same system underneath.
// ENGAGEMENT_TIERS
BUILD
Build
One-time project
A fully built outbound system delivered into your accounts. ICP defined, list sourced and verified, sequences written, infrastructure set up and documented. The system is yours to operate or hand to an in-house team.
- ICP definition and targeting criteria
- Prospect list sourced via Apollo + Clay
- Email verification via NeverBounce
- Sequence copy written and reviewed
- Inbox warmup and domain configuration
- Smartlead or HeyReach account setup
- Full handover documentation
You take over operations at handoff.
BUILD_LAUNCH
Build + Launch
One-time project
Everything in Build, plus we run the first campaign cycle through to a working live system: sequences launched, deliverability monitored, first replies triaged, and a live handoff with real data in place.
- Everything in Build
- First campaign cycle launched in full
- Deliverability monitored in flight
- Reply triage through first campaign batch
- Handoff with active data and learnings
Most teams choose this as a starting point.
MANAGED
Managed
Monthly after a 90-day minimum
We run the system for you on an ongoing basis. Weekly sourcing, enrichment, verification, sequencing, and reply triage — with a human operator reviewing every sequence and handling anything beyond a clear yes or no. 30-day exit after the 90-day minimum.
- Weekly prospect sourcing and enrichment
- Continuous list verification
- Active sequence management
- Human reply triage and escalation
- Deliverability health management
- Monthly system review and reporting
30-day exit clause after initial 90 days.
// Pricing is scoped on the Fit Call based on your ICP, list size, and required send volume. We don't publish a rate card — scope varies too much for it to be honest.
// MARKET_COMPARISON
How it sits against the alternatives.
| Feature | Edge Outbound | Hire an SDR | $99/mo Tool | Agency Retainer |
|---|---|---|---|---|
| System built in your accounts | ✓ | — | — | — |
| You own the data at exit | ✓ | ✓ | ✓ | — |
| Human judgment on replies | ✓ | ✓ | — | varies |
| Deliverability actively managed | ✓ | — | — | varies |
| No long-term lock-in | ✓ | — | ✓ | — |
| Runs week one, not week twelve | ✓ | — | ✓ | — |
| Full handover documentation | ✓ | — | — | — |
System built in your accounts
You own the data at exit
Human judgment on replies
Deliverability actively managed
No long-term lock-in
Runs week one, not week twelve
Full handover documentation
// Comparison is honest — "varies" means the outcome depends heavily on which specific vendor or hire you choose.
// CONTRACT_TERMS
What you are committing to. Plainly.
We don't use long contracts to make up for weak outcomes. The terms below are the full picture.
Build
- One-time scoped project — no ongoing commitment.
- Scope agreed on Fit Call based on ICP, list size, and complexity.
- Deliverables: contact list, enrichment data, verified emails, sequences, infrastructure setup, documentation.
- Handover to your team at completion.
Build + Launch
- One-time scoped project covering build and first campaign cycle.
- Includes active monitoring and reply triage through the first batch.
- Handoff with live data, reply history, and documented learnings.
- No ongoing commitment after handover.
Managed
- 90-day initial commitment — minimum needed to reach a working send volume and gather signal.
- Month-to-month after the 90-day period.
- 30-day written exit notice after the initial period.
- Scope reviewed monthly — volume, ICP, and sequences adjusted as the market responds.
- All data and documentation transferred in full at exit.
// NEXT_STEP
Not sure which tier fits?
Book a Fit Call. We'll scope the right engagement for your stage, ICP, and timeline.
// Not a sales call. If it is not the right time, we will tell you that.